Recently, I booked an author client to appear on a national news program. It was thrilling to view his live segment, and watch him captivate the anchor and audience. Feedback was positive: the anchors and producers thought he did an excellent job and it was a pleasure working with him, the publisher’s marketing person and […]
Category Archives: Publishing
Virtual Book Tour Tips
Last Thursday, I moderated a panel on the Book Tour at the ASJA conference in New York. Smart authors promote their own books, online or via travel in addition to their publisher’s efforts. In the session, book PR experts revealed how to organize your own virtual book tour or in person tour, who to contact, […]
Four Tips for Writing a Book
Last week I had the pleasure of doing an author event and book signing at the University of Penn Bookstore. It was a decent turnout considering I am not a local celebrity. Some attendees posed questions outside the realm of my book’s topic. A Temple student was thinking about writing a book and had some […]