Recently, I booked an author client to appear on a national news program. It was thrilling to view his live segment, and watch him captivate the anchor and audience. Feedback was positive: the anchors and producers thought he did an excellent job and it was a pleasure working with him, the publisher’s marketing person and […]

Last Thursday, I moderated a panel on the Book Tour at the ASJA conference in New York. Smart authors promote their own books, online or via travel in addition to their publisher’s efforts. In the session, book PR experts revealed how to organize your own virtual book tour or in person tour, who to contact, […]